SHADOW ISLE
SHADOW ISLE
Logo Design | Sub Branding
From a previous group project of "MAKAK", inspired from a hilariously expressive animal. We each also created our own sub brands under the larger Makak brand.​
LION-TAILED MACAQUE
Lion-tailed macaques have black fur. They are characterized by the grey mane around their face. They are fragmented rainforests of the Western Ghats, Karnataka, Kerala and
Tamil Nadu.
They have a small tuft on the tip of their tail. Their tail resembles a lion’s tail which is why the name is
‘lion-tailed macaque’.
The lion-tailed macaque is a species known for its playful and leisurely behaviors in its natural habitat which we wanted to incorporate into our brand.
Sketches
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Logo font- Platonica
Body font- Montserrat
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Referring to the animal's name "lion-tailed macaque" we took the word "macaque" without the silent letters to create a friendly and more catchy sounding "Makak". "Makak" stays true to the animal's name while having a more fun and catchy name that pops off the tongue.
The final fonts were chosen as they have a soft and clean look while still feeling fun and bright as those features aligns with the brands style.
Brand Name
After brainstorming and research we wanted to serve anyone and everyone that came and have them leave, wanting to come back. Our target audience is "all ages"
Brand story
SOMETHING NEW AT EVERY CORNER
We wanted the tagline to reflect our brand values and goals in our tagline. We decided on "Something new at every corner" meaning there is something new to try for anyone and everyone of interest at Makak.
To be the premiere global venture maintaining a commitment to joy, diversity and unparalleled customer satisfaction.
VISION
Empowering individuals to create lasting memories by providing a diverse range of entertainment experience for all ages.
mISSION
To immerse the user in an engaging experience propelling them to escape from reality.
PURPOSE
Previous Versions
Logo variations
Construction
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Sub Brand Service: Horror Escape Room
A terrifying escape room in a tropical setting, a group has been sent to retrieve an relic item from a restricted area of the jungle. Now our friends have to put their minds and hands together and solve through various puzzles to unlock areas while hiding from a mysterious monster that's searching for its next meal.
WHY an escape room?
The uniqueness of the escape room, the service it provides, the interactive storytelling, and immersive staging all make it quite different from most. It caters to a more adventurous target audience that seek the activities of puzzle solving and the immersive storytelling experience, around the ages of 16-34 mainly.
Brand Name
Tagline
As brand was about challenging the abilities of the audience to keep calm, solve puzzles and hide from the monster, all within a time limit so the tagline was chosen to challenge the audience and their ability to complete through the rooms. "Can you escape the monster’s plate?" matches these points.
mISSION
To create an immersive environment and story that gets everyone involved and thinking, while providing scares that send chills even after you go home.
VISION
"Shadow isle" suggests a isle showered in a curtain of the shadow of the monster the lurks on the isle This mysterious monster has only been sited by its shadow and those few who have seen it don't live to tell the tail. The final fonts were chosen to give off the mysterious feeling and a the historical feeling that relates to the relic the players must hunt for.
To create a memorable impression that is immersive, thrilling and in a terrifying storylines, and a haunting experience.
PURPOSE
To encourage teamwork, togetherness and provide satisfaction in the difficulty of solving the puzzles and feeling of thrill from the spooky ambience.
colour palette
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FONTS
Logo font- Cinzel Decorative
Can you escape the monster’s plate?
Text font- Montserrat
Previous Versions
Logo variations
Logo mark
Word mark
Combination mark
